ParkBee en Tranzer zetten in strategische samenwerking bepalende stap in Mobility-as-a-Service.

  •   Integraal reis- en parkeeradvies inclusief boeken en betalen binnen één platform
  •   Partnerschap maakt van meer dan 200 parkeerlocaties van ParkBee een mobiliteitsknooppunt
  •   Samenwerking sluit duizenden reizigers direct aan op ParkBee netwerk met meer dan 200 parkeerlocaties in grote steden

Amsterdam, 26 januari 2021 – Digital car park operator ParkBee kondigt vandaag een strategische samenwerking aan met Tranzer. Tranzer is het grootste digitale platform voor mobiliteitsdiensten en tickets voor nationaal en internationaal openbaar vervoer en deelmobiliteit. De samenwerking tussen ParkBee en Tranzer maakt parkeren integraal onderdeel van slim, flexibel reizen zonder zorgen en van deur-tot-deur.

ParkBee kan door de samenwerking met Tranzer dagelijks vele duizenden reizigers meer naar bestaande maar vaak nog onderbenutte parkeerlocaties in steden leiden. De combinatie van het bereik van Tranzer met het uitgebreide netwerk van ruim 200 ParkBee parkeerlocaties in steden, geeft een belangrijke impuls aan de missie van ParkBee om auto’s uit het straatbeeld te halen en hen tegen de beste prijs de beste parkeermogelijkheid te bieden.

In economisch en maatschappelijke zin betekent de toevoeging van parkeren een belangrijke stap in de verdere ontwikkeling van Mobility-as-a-Service (MaaS) dat zich richt op een positief effect op de leefomgeving, het milieu en het bereikbaar houden van steden. Het laagdrempelig en via mobiele apps toegankelijk maken van parkeren geeft reizigers immers nog meer flexibiliteit en keuzevrijheid.

Parkeerlocatie als mobiliteitsknooppunt

ParkBee ontwikkelt slimme technologie om parkeerlocaties te beheren en het gebruik ervan te optimaliseren wat leidt tot hogere bezettingsgraden in parkeerfaciliteiten en dus substantieel hogere rendementen voor eigenaren van parkeervastgoed. Dit krijgt met de samenwerking tussen ParkBee en Tranzer een belangrijk impuls omdat hierdoor duizenden reizigers direct worden aangesloten op het ParkBee netwerk met meer dan 200 parkeerlocaties. Ook opent het de weg voor vastgoedeigenaren om van hun parkeerlocatie bij woningen, winkels of kantoren, een mobiliteitshub te maken. Reizigers kunnen immers met de zoek-, vergelijk-, boek- en betaalfaciliteiten van Tranzer eenvoudig hun reis plannen inclusief parkeren als belangrijk aspect van de totale mobiliteitsbehoefte.

Het Tranzer-platform levert haar diensten aan de meest gebruikte apps en platformen voor OV, deelmobiliteit, elektrisch laden en parkeren en ontzorgt reizigers ongeacht het type vervoer. Het platform bundelt alle beschikbare data en systemen voor reizen ongeacht de modaliteit. Reizigers kunnen hun reis van deur-tot-deur plannen en kiezen voor de mogelijkheden die het best passen bij hun persoonlijke situatie op dat moment. Hierbij kunnen zij ook alternatieven beoordelen en inzicht krijgen in de CO2-impact van de verschillende reismogelijkheden. De parkeerlocaties van ParkBee zijn vanaf medio februari 2021 operationeel voor gebruikers van Tranzer.

ParkBee optimaliseert de bezetting van parkeerlocaties met behulp van data en slimme technologie voor reserveringen, dynamische prijsstelling en betalingen door de directe integratie in grote parkeer- en mobiliteitsplatformen van onder andere Parkmobile, Yellowbrick, ANWB en nu ook Tranzer.

New partnership!

We are happy to announce that 9292 REISinformatiegroep bv has integrated the Tranzer ticketing API into their app. To meet the demand of their users it is now possible to purchase train, bus, tram and metro tickets directly.

9292 is the leading platform in providing travel information and the most widely used public transport travel planner in the Netherlands. 9292 has millions of users and provided approximately 3.5 million travel advices per day in 2019.

From December 2020 onwards it is also possible to buy a ticket within the app. By making e-tickets available, 9292 meets the demand of the users by providing up-to-date travel advice plus a ticket for the entire journey via one app. 9292 has integrated Tranzer’s e-ticketing into the app; this means that travelers don’t have to use another platform or ticket machine to buy a ticket. From now on tickets can therefore be easily purchased via a smartphone.

Joining the forces of 9292 and Tranzer makes it easy for travelers to plan, book and pay for a trip. 9292 has a large number of users and the co-creation with Tranzer gives all travelers access to additional services. The aim is to allow comparison, payment, and travel for all carriers, everywhere. 

Travelers still use the trusted 9292 app in which the extra functionalities have been added. Besides planning a trip, it is also possible to buy e-tickets for public transport.

The integration allows other transport options such as taxi, shared bicycles and shared scooters to be easily added to 9292’s travel advice in the near future.

Sanneke Mulderink and State Secretary Mona Keijzer discuss the future of transportation

Last Monday, during the event of ROM Utrecht (Regional Development Company), State Secretary Mona Keijzer discussed with Sanneke Mulderink the challenges and opportunities of Tranzer during COVID-19. They talked about the future of transportation and the role of the government. You can find the video on our YouTube channel. 

Keolis tickets available via Tranzer

Bus tickets from Keolis, also known as Syntus Gelderland, Syntus Overijssel and Syntus Utrecht are now available in Tranzer. A great milestone for Tranzer; because of this partnership there is almost 100% coverage of public transport in the Netherlands.

New partnership: Shuttel

We are delighted to announce that we are now working together with business mobility provider Shuttel. Because of our new collaboration it is now possible for Shuttel to offer our international travelling and mobile ticketing to their 130.000 users.

New feature: availability of scooters

The electric scooters from Felyx and CHECK are now visible in the Tranzer app. Felyx and CHECK are active in the major cities in the Netherlands and Belgium.  Currently you can check the availability. If you want to make use of a scooter you can click through to the provider’s app.

Meet us at Autonomy Digital!

Autonomy Digital brings together all players involved in sustainable and intelligent mobility from all over the world. On 4 and 5 November we are joining this exhibition and you will find our interactive digital booth in the sector “MaaS, Ticketing & Payment”. You can also join the virtual conference program consisting of keynotes, roundtables, and fireside chats. You can claim your free tickets via this link.

Tranzer connects all modes of transport

With their data analysis agency Lynxx, Sanneke Mulderink and Paul Rooijmans have been working for public transport companies in The Netherlands and abroad for twelve years. The company is located above the railway station in Amersfoort and also has a branch in Sydney. Three years ago, the pair started developing Tranzer, a free app that allows you to order a taxi, shared car, rental bike or tickets for public transport. “We actually found it very strange that there was no app that allows you to book, plan and pay for a trip with public transport only by your mobile phone”, says Mulderink. “We then entered into talks with public transport companies and started with Connexxion. Bus line 197 from Schiphol to Amsterdam was the first for which you could buy a ticket via our application. Then Connexxion opened all its bus and train lines for us, followed by the NS, RET, HTM and other carriers. We saw that we were appealing to a new audience, namely the occasional travelers without a subscription. “

Those travelers want to book their trips with the convenience of their phone and know immediately what options there are. Taxi services and sharing platforms for cars, scooters and bicycles can also be booked through Tranzer. Rooijmans: “If you plan your trip via the app, it looks at all options. Then a calculation follows of what your trip will cost by public transport, taxi or car. From that overview you can make your choice and indicate how you want to pay. “

From a to B

Tranzer is now active in the Netherlands, Belgium, Italy and Germany. “Our app means you don’t have to buy subscriptions for everything. Which company transports me is not very important to me. I just want to get from A to B and be able to arrange that in the most accessible way possible “, says Rooijmans.

In order for Tranzer to function optimally, integration with other platforms is necessary, Mulderink indicates. “From banks, for example, that want to offer more and more services and also end up in daily public transport transactions. KLM, WeChat, WeGoEuro, TravelCard and MultiTankcard already offer their customers this flexible way of traveling with Tranzer. “

Tranzer is also interesting for other companies. To link their employees’ business trips and the information for declaring them, says Rooijmans. “They can also add regular taxi companies that they work with. By simplifying this process with our app, we hope that the government will also consider the possibilities of Tranzer. It can contribute very well to solving mobility issues, such as parking problems in cities. Making public transport cheaper or free when parking rates are increased does not always work. Adapting infrastructure is only part of the solution, people’s behavior will also have to change. ”

“We want you to be able to buy a public transport ticket or rent public transport bicycles or cars from Greenwheels wherever you are. Without a subscription, because as a result you get more and more initiatives that function side by side with their own parking spaces and bicycle sheds. Open that up, so that everyone can access and use those facilities. “

Tranzer and MasterCard

This year, Tranzer and eleven other scale-ups (fast-growing start-ups) were selected for the MasterCard Startpath Program from more than 1,600 companies registered. This gives the app, which now has more than 100,000 users in Europe, an extra boost to grow worldwide.

Ponooc, a Pon Holdings fund that focuses on investments in mobility and renewable energy, also recently took a significant stake in Tranzer. This investment contributes to Tranzer’s ambition to become the European market leader in Mobility as a Service, says Mulderink. “There is also synergy with Pon. They are busy creating all kinds of hubs for shared cars, scooters and bicycles in new housing estates. And we can provide the platform for that. “

Because car ownership will decline in the future, Pon is also investing in new mobility concepts to which cars and bicycles can be connected. The company owns Gazelle and Greenwheels, among others, and previously invested in Swapfiets.

Rooijmans: “Our goal is to make more mobility accessible. Together with Pon assets, such as Greenwheels. But also, to become connected with the systems in their car brands.  Offer a weekend subscription for cars in the future or make it possible to rent a small car during the week and a large car at the weekend. “

Women in MaaS Interview Series – Sanneke Mulderink-Scholten

Data science and public transport are the perfect combination for Sanneke Mulderink-Scholten. A businesswoman and process optimisation expert, she loves nothing better than improving operations and customer experience for organisations , driving efficiency and positive change across the board. Here she talks about opening up mobile tickets, better data insight and changing mindsets.

Sanneke Mulderink-Scholten – Co-founder of Tranzer and LYNXX

How did you come to work in MaaS?

About 13 years ago, I started LYNXX together with Paul Rooijmans. He was involved in the public transport sector and my background was in data science so we combined the two specialisms. It’s a data science company based in Amersfoort, Holland and Sydney, Australia.

We’ve always been involved in the public transport sector. I like the fact it’s something really tangible; it’s something you use every day and it has an impact on society. We also travel around the globe a great deal and we thought it’s crazy that you can plan with Google but you can’t buy a ticket on your phone.

We were working very closely with Connexxion – Transdev about four years ago when we discussed the opportunity to make mobile tickets available to travellers so they could get from A to B, independent of what transport operator they were using. Connexxion gave us the okay to offer the Schiphol Airport to Amsterdam route, and that’s how we started.

How did it progress from there?

As soon as we started offering tickets on that one line, they said why not offer all our tickets? They realised it was just a new distribution channel so it was good for everybody. It grew from there. We also started offering all Dutch railway tickets, and then tickets for all the different transport operators in Holland. They slowly wanted to connect, starting with their full fare tickets. It was a major step for them because they didn’t know us as a distribution channel and were a bit reluctant.

It took a change in mindset on the providers’ part. It makes sense to operate via other third parties to increase revenue and make travelling by public transport easier for end users. For the past few years, we’ve been knocking on the doors of all operators, explaining why it’s of huge value to society, for travellers and also, of course, for the climate as more people are concerned about the impact of their travel choices on the environment. Nowadays, Tranzer is a platform that offers tickets for many European transport operators, including taxis and bikes, as well as other large customer facing platforms like KLM, WeChat, Q8, Multi Tankcard, and KLM, to name but a few.

How did you change the mindset of the transport sector?

It depends on the country. For example, Italy and Belgium are ready for it. They have their APIs, they’re sharing tickets and prices with different third parties. In Holland, it’s a divided market. We have concessions for certain periods with strict regulation. What we encountered most is that operators are afraid they will lose their customers by using third-party platforms like Tranzer. Nowadays, there’s confidence that we’re not there to steal their customers; we’re there to make more revenue for them. And most of all, we’re there to help people make a conscious choice about how they travel from A to B and to keep our cities flowing. That’s our mission.

What gaps or trends did you see in the marketplace?

Coming from a data science background, I immediately saw that there was a huge gold mine we could explore. I knew the public transport sector didn’t do very much with their data. It was really new for them. I thought it would be very interesting to see how we could push the sector forward and make them conscious of their data’s value. That was the first step. Then we saw that we could add value to a company just by showing them what gold they already had within their organisations.

With Tranzer we could see an upcoming market. People want to have an easy life, to have better support in their travel options so they don’t have to do all of the research themselves. Where do I buy a ticket? What is the price? It was just so difficult; that was the next step. We also challenged the status quo because public transport is pretty slow and old-fashioned.

We believed in a better future – and that belief is something that drives us forward. It also helped in all the discussions with operators who were reluctant to share their tickets. We had such a belief that they had to move forward otherwise they would miss the boat and other parties would emerge and take over. Look at FlixBus, which is becoming a competitor to the train, or the micromobility services that are spread out in our cities. Regulation is needed to create a fair market place. Our view is that all mobility assets should open up their services and tickets to make better use of public space. This will create sustainable businesses and keep our cities livable.

Are countries and providers opening up their data more readily now?

Fortunately, there are some countries that are working on new regulation like Finland and France. Holland is starting; I’m cooperating with the Dutch Government and parliament but it will take time to get all transport operators – including public transport – to open up their APIs to third parties. However, if we can achieve this it will help to ensure that occupancy rates are as high as possible. That’s our vision.

Public transport operators are definitely changing their mindset; they see the market being redefined. It also helps that the Government has invested €20 million in MaaS pilots in seven regions where they have problems with public transport. From that perspective, operators are forced to cooperate with the different pilots which is also helping to open up data.

What other key challenges do you see in terms of opening up ticket systems?

There are some very complex ticketing systems in a lot of countries. They’re not ready to share because, for example, the metro system in Paris still uses magnetic strips; you can’t replace cards by a barcode on your phone. There are an awful lot of hurdles in the gate systems.

EMV credit card payment, Apple Pay, Google Pay, will be part of the future. A lot of countries are preparing for that but it will take time. Metro systems have been there for many years; they’re pretty old-fashioned, but work fantastically well. They’re fast and can move a lot of travellers around in split seconds. EMV is expensive so besides this payment method in high density systems we’ll also see proprietary account-based systems with tokens.

In what ways can operators gain better insight from their data?

Data could be a week, a month or a year old. That’s how organisations currently plan. However, now there’s more real-time access to data which makes it easier to understand what the demand will be for the next couple of hours, for example. Predictive analytics will play a very big role too such as predicting traffic jams.

Public transport operators already use predictive analytics right now for crowding but it’s based on previous years of data and insight. However, pricing can be dynamic. This means it’s possible to adjust prices when there’s high demand and transport is crowded. When it’s raining or snowing people behave in a different manner. That’s what Uber does. When it’s raining, it’s more expensive to take a cab, balancing demand and pricing.

People are very willing to pay for comfortable travel so we think that operators have a lot to gain from this fact. However, the balance between price and demand is complex so we need to design systems that can cope with this. Putting in more infrastructure and rolling stock isn’t a viable long-term option because it will become too difficult and expensive. We need to start changing our behaviour and understanding that we can travel at any time – but there will be a cost associated to it, depending on the choices we make.

We also need to keep the public transport system accessible for people on a low budget, as is currently the case in many cities. In this way, you can influence the behaviour of travellers because, for example, they may choose a later bus which is cheaper based on the demand.

What do you think MaaS will look like in the future?

In the future people won’t own a car any more. Instead, they will see their location on a map and the kind of cars available, such as SnapCar. They’ll be able to compare the different prices and book on their phone. Comparison is very important so you have the fullest range of options to choose from – similar to the airline comparison websites. I want to go from Amsterdam to Barcelona, I can go with Ryanair or maybe I have a stopover, it’s less expensive. You can make your choice based on the most comfortable, cheapest, fastest option or the one with the least environmental impact.

Travel will also be a much more visual experience. You will pay for your bus and then you will be able to see the vehicle coming and the location of the platform. With Uber, I love how you can see your taxi; it gives you that added confidence it’s going to turn up. Of course, the more supply there is, the more of a challenge it is to visualise it and also to integrate the payment so travellers pay one single price for the whole of their journey rather than each individual leg of the trip. If your preference is for fastest, for example, then you see just the top three fastest modes. As an end user, you don’t want to search through a whole long list of other options. You just want the machine to think for you; it’s the fastest but it’s also a reasonable price.

Who do you admire most within the world of mobility?

Richard Branson. He reshaped the world of flying by taking away the biggest frustrations at that time: price and comfort. He started offering cheap flights which completely changed the airline industry. He was brave enough to just do it and therefore had such an impact on the market. Tranzer wants to take away the hassle of buying a ticket for public transport by offering different options and paying just by using your mobile phone.

About Sanneke Mulderink-Scholten

As the co-founder of Tranzer and LYNXX, Sanneke combines her passion for the transport sector, process improvement and data analytics. A Lean Six Sigma Black Belt expert, she brings an incredible amount of expertise to improving operational processes, driving cost efficiency and effectiveness within the mobility space and the projects she works on.

Having worked within mobility for many years, Sanneke loves the tangible difference that positive disruption can bring to the transport sector, helping to improve lives and individual travel experiences for citizens as well as encouraging better access to public transport.

You can connect with Sanneke on LinkedIn.